A comprehensive digital marketing and e-commerce platform for Homebots
A comprehensive digital marketing and e-commerce platform for Homebots.
For Homebots, active in the smart home and household appliances segment, we built a fully functional online store from scratch and shaped the brand's digital presence.
We started the project with market research: analyzing how the product range should be structured across the smart home systems, kitchen, cleaning, hair care and health & beauty segments, studying target customers' daily usage habits, and reviewing competing platforms' strengths and gaps to define the brand's positioning.
Web development and e-commerce. The Homebots.az website was built from the ground up: a category and sub-category architecture (Smart Home Systems, Kitchen Appliances, Cleaning Appliances, Hair Care Appliances, Health & Beauty), price-range filtering, cart, wishlist and "buy in one click" functionality were all implemented. To let customers pay in installments, a Birbank integration offering up to 24-month payment plans was set up, while warranty and return terms were presented clearly on dedicated pages.
Content marketing and SEO. To improve search visibility, an on-site blog section was built and populated with regular articles on smart home technology, energy savings, and choosing and using household appliances. Every post's structure, meta information and internal linking were prepared in a search-engine-friendly format.
Brand identity and social media integration. Homebots' logo and visual identity were prepared, and the site was linked to its Instagram, Telegram, Facebook and YouTube accounts so customers could find the brand across every channel. The site was built with a fully responsive design for a smooth mobile experience.
