Comprehensive Digital Marketing Project for Arter
A comprehensive digital marketing and corporate web platform project for Arter.
For Arter, an ERP and business solutions company, we built a modern, multilingual digital platform that fully reflects the company's expertise and product range.
We started with an audit of the company's existing digital presence and defined how its Odoo-based ERP services should be positioned in the market. This became the foundation for a multi-layered content structure for the new corporate website.
Web development and multilingual support. We built a fully functional corporate website, front-end and back-end, covering Home, Services, About, Projects, Media, Careers and Contact sections, with language selection support. The site highlights Arter's status as an Odoo Silver Partner and its key performance figures (satisfied clients, completed projects, experienced specialists, organized events).
Services and ERP module presentation. We created a structured service catalog across ERP Solutions, Business Analysis, Mobile Solutions, IT Solutions and Events. CRM, Sales, Purchase, Warehouse & Trading, Accounting, HR, Payroll, Recruitment, Project Management, Manufacturing, Helpdesk, Live Chat and Email Marketing modules were each presented with a dedicated detail page.
E-commerce — Online Store. We integrated a category-based online store with cart functionality for business equipment such as POS terminals, barcode scanners, printing equipment, mobile POS devices and scales.
Projects and content marketing. We built a portfolio section filterable by sector (Manufacturing, Retail, Logistics, Healthcare), showcasing real client projects — including N-Advert, Azmerika and AzerTechnology Park — with their results. We also produced SEO-focused blog content on Odoo and ERP topics through a Media section organized into News, Articles and Video Reviews categories.
Trust and conversion elements. An FAQ section, partner logos, a Careers page and direct contact details were added to strengthen the site's credibility and conversion potential.
